The Diploma in Digital Marketing course is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and analytics.
Module 1: Fundamentals of Digital Marketing (24 Hours)
1. Introduction to Digital Marketing Course
• Overview of Digital Marketing
• Importance and Benefits
• Key Trends
2. Market Research & Consumer Behavior
• Understanding Target Audience
• Competitor Analysis Tools
• Keyword Research
3. Digital Marketing Channels
• Organic (SEO, Content Marketing)
• Paid (PPC, Social Media Ads, Affiliate Marketing)
Module 2: Social Media Marketing (20 Hours)
1. Social Media Platforms Overview
• Facebook, Instagram, Twitter, LinkedIn, YouTube
2. Content Creation for Social Media
• Visuals, Captions, and Hashtags
• Scheduling and Analytics
3. Social Media Advertising
• Ad Creation and Budget Management
• A/B Testing and Campaign Optimization
Module 3: Search Engine Optimization (SEO) (18 Hours)
1. On-Page SEO
• Keyword Optimization
• Meta Tags and Alt Text
2. Off-Page SEO
• Backlink Strategies
• Guest Blogging
3. Analytics and Reporting
• Google Analytics
• SEO Tools (Ahrefs, SEMrush)
Module 4: Paid Marketing Strategies (12 Hours)
1. Google Ads
• Campaign Setup (Search, Display, Shopping)
• Bid Strategies and Optimization
2. Social Media Paid Campaigns
• Instagram, Facebook, LinkedIn Ads
Module 5: Email Marketing & Automation (8 Hours)
1. Email Campaigns
• Designing Campaigns
• Tools like Mailchimp, ConvertKit
2. Automation
• Drip Campaigns
• Lead Nurturing
Module 6: Content Creation Using Photoshop (24 Hours)
1. Introduction to Photoshop
• Interface and Tools Overview
• Layers, Masks, and Adjustment Layers
2. Graphic Design Essentials
• Designing Social Media Graphics
• Creating Web Banners and Thumbnails
3. Photo Editing
• Retouching and Color Correction
• Removing Backgrounds
Module 7: Video Editing Using Premiere Pro (24 Hours)
1. Introduction to Premiere Pro
• Interface and Tools Overview
• Importing and Organizing Footage
2. Editing Basics
• Trimming, Cutting, and Transitions
• Adding Text and Titles
3. Advanced Editing
• Color Grading
• Adding Effects and Sound
Module 8: Capstone Project & Internship Preparation (14 Hours)
1. Capstone Project
• Create a Digital Marketing Plan
• Design Graphics and Edit a Video
2. Portfolio Building
• Compiling Work Samples
3. Job/Internship Preparation
• Resume Building
• Interview Skills
Breakdown of Hours:
• Digital Marketing: 82 Hours
• Photoshop: 24 Hours
• Premiere Pro: 24 Hours
• Capstone Project: 14 Hours
JOB AREA IN
Content Marketing, Digital Marketing, Blogger, Freelancer, SEO, Social Media Marketing, Google Ads, Google Analytics.
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