Diploma in Digital Marketing (DDM)

Certification in Digital Marketing (CDM)
Current Status
Not Enrolled
Price
Rs. 72,000
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The Diploma in Digital Marketing course is designed to provide students with a comprehensive understanding of digital marketing strategies and techniques. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, and analytics.

Module 1: Fundamentals of Digital Marketing (24 Hours)

1. Introduction to Digital Marketing Course

• Overview of Digital Marketing
• Importance and Benefits
• Key Trends

2. Market Research & Consumer Behavior

Understanding Target Audience
• Competitor Analysis Tools
• Keyword Research

3. Digital Marketing Channels

• Organic (SEO, Content Marketing)
• Paid (PPC, Social Media Ads, Affiliate Marketing)

Module 2: Social Media Marketing (20 Hours)

1. Social Media Platforms Overview

• Facebook, Instagram, Twitter, LinkedIn, YouTube

2. Content Creation for Social Media

• Visuals, Captions, and Hashtags
• Scheduling and Analytics

3. Social Media Advertising

• Ad Creation and Budget Management
• A/B Testing and Campaign Optimization

Module 3: Search Engine Optimization (SEO) (18 Hours)

1. On-Page SEO

• Keyword Optimization
• Meta Tags and Alt Text

2. Off-Page SEO

• Backlink Strategies
• Guest Blogging

3. Analytics and Reporting

• Google Analytics
• SEO Tools (Ahrefs, SEMrush)

Module 4: Paid Marketing Strategies (12 Hours)

1. Google Ads

• Campaign Setup (Search, Display, Shopping)
• Bid Strategies and Optimization

2. Social Media Paid Campaigns

• Instagram, Facebook, LinkedIn Ads

Module 5: Email Marketing & Automation (8 Hours)

1. Email Campaigns

• Designing Campaigns
• Tools like Mailchimp, ConvertKit

2. Automation

• Drip Campaigns
• Lead Nurturing

Module 6: Content Creation Using Photoshop (24 Hours)

1. Introduction to Photoshop

• Interface and Tools Overview
• Layers, Masks, and Adjustment Layers

2. Graphic Design Essentials

• Designing Social Media Graphics
• Creating Web Banners and Thumbnails

3. Photo Editing

• Retouching and Color Correction
• Removing Backgrounds

Module 7: Video Editing Using Premiere Pro (24 Hours)

1. Introduction to Premiere Pro

• Interface and Tools Overview
• Importing and Organizing Footage

2. Editing Basics

• Trimming, Cutting, and Transitions
• Adding Text and Titles

3. Advanced Editing

• Color Grading
• Adding Effects and Sound

Module 8: Capstone Project & Internship Preparation (14 Hours)

1. Capstone Project

• Create a Digital Marketing Plan
• Design Graphics and Edit a Video

2. Portfolio Building

• Compiling Work Samples

3. Job/Internship Preparation

• Resume Building
• Interview Skills

Breakdown of Hours:

• Digital Marketing: 82 Hours
• Photoshop: 24 Hours
• Premiere Pro: 24 Hours
• Capstone Project: 14 Hours

JOB AREA IN

Content Marketing, Digital Marketing, Blogger, Freelancer, SEO, Social Media Marketing, Google Ads, Google Analytics.

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