Diploma in Digital Marketing

Course Options

• Certificate in Digital Marketing: 40–45 Hours (Ideal for beginners)
• Diploma in Digital Marketing: 1-Year Dual Certification (In-depth training with advanced modules)

Course Modules

1. Fundamentals of Digital Marketing
   Learn the basics of digital marketing, including its importance, channels, and strategies to build an online presence.

2. Search Engine Optimization (SEO)
   Master the art of optimizing websites to rank higher on search engines. Learn about keyword research, on-page and off-page SEO, technical SEO, and local SEO.

3. Social Media Marketing (SMM)
   Understand how to leverage platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with your audience and grow your brand.

4. Search Engine Marketing (SEM)
   Dive into paid advertising strategies on Google Ads and other platforms. Learn about PPC campaigns, bid management, and optimizing ad performance.

5. Content Marketing
   Explore how to create valuable content that attracts and retains your audience. Learn about content strategy, blogs, videos, and infographics.

6. Email Marketing
   Learn to build email campaigns that convert. Cover topics like email automation, segmentation, personalization, and analytics.

7. Affiliate Marketing
   Understand how affiliate programs work, how to promote products and earn commissions, and manage partnerships effectively.

8. Video Marketing
   Learn the power of video content and how to create compelling videos for platforms like YouTube, TikTok, and Instagram Reels.

9. Copywriting & Content Creation
   Develop the skill to write persuasive content for blogs, websites, social media, and ads that engage and convert.

10. Website Development (Landing Pages)
    Gain hands-on experience in creating landing pages that drive leads and improve conversions. Learn about UI/UX, tools, and best practices.

11. AI & Automation
    Explore how AI tools can enhance your marketing efforts, automate repetitive tasks, and improve efficiency.

12. Google Ads
    Get certified in Google Ads and learn how to create effective search, display, shopping, and video ad campaigns.

13. Canva & Adobe Tools
    Master the use of design tools like Canva and Adobe to create stunning visuals for your campaigns.

14. HubSpot CRM
    Learn to manage customer relationships with HubSpot CRM to improve your sales and marketing processes.

15. SEMrush & Ahrefs (SEO Tools)
    Gain practical experience with advanced SEO tools to analyze competitors, track rankings, and optimize content.

Why Choose This Course?

• ✅ Comprehensive Curriculum: Covers all essential aspects of digital marketing.
• ✅ Hands-on Learning: Practical assignments and real-world projects.
• ✅ Expert Trainers: Learn from experienced professionals in the field.
• ✅ Career Support: Resume building, interview preparation, and job assistance.